I’m a Visual Designer who recently traded Sweden’s windy seaside for the bustling streets of London.
With a deep-rooted dedication to form, function and beauty, I’ve spent the past eight years working with graphic design, brand strategy and visual communication for a large variation of clients, both in-house and as a freelance professional.
Work
Refined | Shaping digital collaboration through design
– Brand strategy
– Web Design
– Marketing collateral
– UX/UI design
– Print design
– Motion design & Video productionLong-term in-house role shaping the identity of a growing software company with global reach. From visual strategy and web design to motion graphics and marketing assets, the work supported Refined’s growth and helped establish the brand as a standout and market leader in its field.
Nordly | Defining a new approach to hiring
– Brand strategy & creative direction
– Visual identity
– Web design
– Video production
– Product visuals & pitch deck designBuilding the brand of an AI-powered hiring platform from the ground up, working closely with the founder to shape its strategic positioning, creative direction and visual identity. Beyond the visual expression, the brand provides a foundation for how Nordly communicates, develops its product and approaches the future of hiring — translating an ambitious vision into a distinctive and cohesive brand experience.
Brighter Futures | Rethinking the visual language of care
– Brand identity
– Web design
– Copy & SEO guidance
– Social media design
– Print designA complete brand identity and website for a specialist psychology practice built around ethical care and genuine empathy. Combining a considered visual identity with clear, accessible communication, the project creates a welcoming and professional presence for both individuals seeking support and organisations looking for specialist services
Sempervirens Trädgård | Design for lasting growth
– Brand identity
– Web Design
– Print design
– IllustrationA vibrant visual identity and website designed for Sofie Nilsson’s sustainable garden design business, blending modern elegance with playful, nature-inspired elements. The design reflects her approach to creating personalized, eco-friendly gardens that evolve with the seasons, offering an engaging platform for clients to explore and connect.
Brave | Pocketing nature’s best
– Visual identity
– Packaging design
– Illustration
– Advertising concept, copy & designBrave blends boldness with everyday wellness, pairing fresh juices with extra virgin olive oil in a pocket-friendly, premium format. From identity to packaging and promotion, every detail turns a surprising idea into a confident, crave-worthy product.
Systerskapat | Inspiring change through art
– Visual identity
– Packaging design
– Web design
– Typography
– IllustrationSysterskapat reimagines the subscription box as a platform for underrepresented voices—connecting bold, original art with meaningful causes. From brand to packaging to digital experience, the project celebrates creativity, community, and design with purpose.
Lindhardt & Ringhof / Saga Egmont | Covers worth judging a book by
– Book cover design
– IllustrationDesigning for one of Scandinavia’s largest publishers, I created a wide range of digital-first book covers across genres. Spanning multiple genres, each cover was a visual interpretation of the story’s tone and atmosphere, crafted to capture attention in a digital context while remaining impactful in print.