Refined software | brand, marketing & digital design
As a visual designer at Refined I worked closely with the marketing department to mold, elaborate and iterate Refined’s brand strategy and visual communication.
For a company with a need to stand out on a competitive market there was always an emphasis not only on offering an innovative, dynamic product, but to communicate our brand and mission in a way that set us aside us from the startup masses, in which design played an essential role.
About
Refined emerged as a small software start-up in Sweden in 2009, and has since grown to empower 5,000+ companies world wide as Atlassian's leading Site building product for Confluence, Jira and JSM.
Refined unlocks the collaborative potential of Confluence and Jira by allowing the user to seamlessly integrate Jira and Confluence content onto a site tailored for their specific needs, enhancing content clarity, accessibility, and usability.
The Refined Brand was realized in a collaborative project with Swedish Design studio Kurppa Hosk and was further developed in-house. Continous work elaborating and re-iterating the Refined brand has ensured high quality communication and brand recognition across their products and channels.
web design
Refined’s website acts as the main platform to introduce new customers to Refined, generate interest and sales and provide users with helpful product resources.
Reflecting the simplicity of the products and a mature, yet innovative tone of voice, the website pairs clean and straightforward navitagtion and layouts with eye-catching and informative visuals.
Design assets & layouts
Visual assets for Refined span from product visuals and conceptual illustrations and animations, UI elements like icons and buttons, to ready to publish layouts and visuals bringing these elements together.
The visual asset library was constantly expanded and revised to perform in accordance with the needs of both the product and marketing teams and in alignment with Refined’s company visions and goals.
Social media & marketing
Building recognition and engagement through strategic, visually compelling content across external channels. Designed to capture attention, communicate clearly, and leave a lasting impression
Motion graphics
Enhancing storytelling and interaction through movement. Motion design adds life, energy, and emotion, creating an engaging and memorable user experience.
Product visuals
Transforming products into must-haves through compelling visuals. Clear, striking imagery enhances perception, communicates quality, and drives desire.
UI elements
Elevating user experiences through intuitive and aesthetic UI elements. Each design choice is made to enhance usability while maintaining a strong visual identity.
