Brave | Pocketing Nature’s best
BRAVE redefines everyday wellness by blending carefully selected fruit and vegetable juices with extra virgin olive oil—creating a functional beverage that’s both indulgent and nutrient-rich. This is my personal re-iteration of a collaborative design project with Sandra Liljegren and pitched to Honestly Good Olive Oil as an innovative step forward in the juice market.
About
BRAVE is about getting more out of every part of your day. Created for the conscious consumer, it’s a premium product that combines quality, practicality, and a touch of boldness.
With its unique blend of freshly pressed fruit and vegetable juices and extra virgin olive oil, BRAVE reimagines what functional beverages can be–whether to provide you with a well needed break or give you that little extra boost to get where you need to go.
This project encompassed everything from branding and packaging to promotional assets, all crafted to reinforce BRAVE’s unique positioning. The challenge was to introduce the idea of extra virgin olive oil in juice in a way that felt exciting rather than unexpected.
From bottle design to marketing assets, every element was crafted to create a product that’s as thoughtfully designed as it is formulated.
Packaging
Functionality and beauty are the two key variables for the BRAVE packaging. As the target group is likely to be on the go more often than not the bottle has a flat, square shape so that you can easily carry it with you in your bag, or even your coat pocket wherever you are. Additionally, the bottle shape saves space during transportation, reducing the product’s carbon footprint.
The package labels have a backdrop of ornate custom illustrations, depicting the contents of the different juice blends. The names of the juices highlight the qualities of their specific ingredients as well as when it might be extra beneficial to choose that specific blend.
promotional assets
BRAVE’s promotional material is designed to meet people where they are—on the go, flipping through a magazine, or scrolling their feed. Each format adapts the brand’s playful and unexpected tone while staying visually fresh and engaging.
magazine ads
With a lush green backdrop, bold header and approachable tone, this full-page ad invites you to explore the world of BRAVE. The carefully chosen visuals and messaging encourages the readers to step outside their usual routines and try something new, perhaps even surprising.
Out-of-Home advertising
Designed for busy spaces, these ads land instantly but lingers longer—whether you glance at it in motion or take a moment to read.
Social Media
In the fast pace of social media, this ad makes a concise yet impactful statement—simple, vibrant, and unmistakably on-brand, it invites immediate engagement.